Commerce

All Items

• Assessing the Usage Level of Digital Tools in Business Practices among Micro Entrepreneurs in Salem District

  M. Ravikumar, Dr. S. Deepa

  75-85

• Bridging the Digital Divide: The Push-Pull Nexus and ICT Adoption in Women-Led MSMEs

  Dr. Nidhi, Laxmi Devi

  22-35
• 

  Comparative Study on Consumer Loyalty in Domestic Vs. International Brands

  Dr. Vaibhav Sharma, Meenakshi Verma

  8-17

• Customer Experience Enhancement through Personalized Marketing Strategies Effect of Artificial Intelligence

  S. Saranya, Dr. G. Sakthivel

  36-45

• Evaluation of Consumer Perception and Behaviour toward Eco Friendly Products within the Urban Context of Salem City

  N. Shanthi, Dr. D. Thiruniraiselvi

  86-93
• 

  Women Entrepreneurship in India: A Comparative and Analytical Assessment Using GEM Indicators

  Kirti Devi, Latit Kumar

  13-19
• 

  ABCD Analysis for Startups in Quick Commerce (Q-Commerce)

  Aditi Agarwal, Sanchayan Mondal

  60-65
• 

  Analysing External and Internal Determinants of Online Purchasing Behaviour in Rural Manipur

  Tejnarayan Thakur, Dr. A. Debala Devi

  18-26
• 

  Analysis of Financial Performance of NBFCs Before and After IPO (A Study of Indian Stock Exchange 2014-2024)

  Dr Manohar Das Somani, CS Vibha Maheshwari

  44-52
• 

  An Analysis of Women Entrepreneurship: A Case Study of Meerut District

  Babita, Dr. Kanchan Rani

  32-36
• 

  An Analytical Study on Perception of Users Towards Determinants of E-Banking in India

  Deepak Verma, Prof. Manoj Kumar Agarwal

  53-59
• 

  Business Responsibility and Sustainability Reporting: A Way Forward for Indian Corporate Disclosure Business Responsibility and Sustainability Reporting in India

  Pranesh Debnath, Rishav Kanoo

  23-31
• 

  Cashless Economy- Advantages and Challenges

  Renuka Patidar

  54-57
• 

  Consumer Perspective Towards Green Consumption for Sustainable Development in India.

  Dr. Megha Jain, Arpana Jain

  27-35
• 

  Consumer's Attitude Towards Retrofitting of Existing Internal Combustion Engine Scooters with Electric Conversion Kit in India

  Dr. A. K. Agarwal, Shantam Babbar

  13-18