Impact of Family Sentiments on Indian Woman and Their Buying Behaviour

Ramesh Babu Kakumanu; V. Israel Raju; A. Kishore Kumar

doi:10.26703/jct.v10i1.200

Authors

Ramesh Babu Kakumanu Reserarch Scholar, Jawaharlal Nehru Technological University, Hyderabad, Telangana
Dr. V. Israel Raju Professor, K. C. Reddy PG College, Guntur, Andhra Pradesh
Dr. A. Kishore Kumar

DOI:

https://doi.org/10.26703/jct.v10i1.200

Keywords:

Family and Relations Appeal, Advertisements, Indian Women, Age, Impact

Abstract

A woman basically is an emotional creature and woman without emotions is like cake without cream. They undergo all types of emotions like joy, fear, anger, humor, sex, empathy and love. Family sentiments are most powerful tools to push woman into emotional state of mind. Family sentiments in the form of relationships, sharing love, caring, security, warmth, sex, and living together are frequently used in the advertisements. This article studies family appeals impact on Indian woman. The age based factors are analyzed. Possible relations, associations and deviations of age factors with respect to family appeals impacting on Indian women are tested. The sample size is 753.

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