Customer Relationship Management in Retail Sector: The Mula Mantra for Success. Journal of Commerce and Trade , "Meerut, India", v. 2, n. 1, p. 68–74, 2007. Disponível em: https://www.jctindia.org/index.php/jct/article/view/a07-sc. Acesso em: 4 may. 2025.